As a senior project manager in an ever-growing digital agency and the main go-to communication person when landing clients and/ or pitching projects I have had the pleasure to take
Seven Must-Have Custom Features For E-Commerce That Will Skyrocket Your Profits
In order for an e-commerce platform to be successful, companies have to take a multi-disciplinary approach to optimization. With a mix of marketing, logistics, UX design, and savvy web development, an e-commerce platform can become a revenue-generating powerhouse. Read on seven must-have custom features that will increase e-commerce revenue.
1. Integration with ERP/Stock Management Systems
Large e-commerce businesses have stores in multiple locations, which makes keeping track of inventory difficult. In order to address this problem, you can integrate stock management systems with your ERP solution.
ERP stands for enterprise resource planning, and it refers to business management software that is used to manage core business processes. An ERP has applications in many areas of a business, from production and distribution, to accounting and human resources. We use this technology and integrate it with your logistics department, in order to help you keep track in real-time of products coming in, their location within your stores, their production/expiration date, the moment they are sold, and numerous other metrics.
Further integration is possible, where your ERP solution automatically updates accounting data as you sell and purchase new products, or it coordinates with your fleet of vehicles in order to find the best delivery routes. The opportunities are vast, and we offer custom solutions that best suit your enterprise.
2. High Power Marketing Tools
A strong marketing strategy is the foundation of a healthy sales stream, which is why we develop e-commerce solutions that allow businesses to add custom marketing initiatives to their store. Tools such as coupons, loyalty-reward systems, discounts and special offers can all be customized easily by the marketing department if the ecommerce platform is designed with the right capabilities in mind.
Adding coupons to your store comes with several benefits. First off, they are easy to track, and you can identify the source of a purchase when the customer uses a coupon. This allows you to take note of your most successful promotions. They are also known to increase conversions, and increase the traffic to your store. Likewise, loyalty programs help increase sales, not only by encouraging return customers, but also by drawing in new ones, who are interested in the benefits provided by an effective loyalty program.
3. One-Step Checkout
Did you know that customers abandon shopping carts somewhere to the tune of $4 trillion in sales, according to Baymard? Taking a bite out of that big chunk of change is the number one priority of checkout optimization, and one of the ways to optimize the checkout process is the one-step checkout. In fact, according to a research conducted by Get Elastic, one-step checkout processes outperform multi-step checkouts by 21.8%.
The one-step checkout is made possible by the Ajax technology, which loads information from the server to the website, without the user having to reload the page. This decreases the checkout time from 1 minute, 40 seconds to 53 seconds. That is 50% improvement in checkout time, which directly translates into a more positive user experience, and a higher conversion rate.
4. Abandoned Cart Retargeting
There is another method that can be used to reduce the losses generated by shopping cart abandonment, and that is retargeting. This method relies on several advertising technologies made available by social media and software companies. Basically, when a registered user abandons a cart without finalizing a purchase, you can record his contact information and add it to a list. This list is then used to generate retargeting ads. Retargeting ads are specifically designed to address the potential pain points of your users, and to present them with similar offers, discounts, and other benefits. Some platforms will even offer the option to stop the ad campaign for a particular user, once the user made a purchase, increasing the overall ROI of a retargeting campaign.
5. Geolocalization for Languages and Currencies
A positive user experience can play a big part in the success of an e-commerce store, and one of the ways to create such an experience is by localizing the content. Studies show that users are less likely to purchase from stores that are not localized in their native language and local currency. Once you have the content set up in the various languages of your major markets, you can add a geolocation trigger that automatically detects your customer’s country of origin and serves up the content in his language. The architecture of the website can also be tailored to show content based on location. Product reviews are a major contributor to high conversion rates, and as such, it’s important to serve product reviews in the native language of a customer. The system can be set up to serve only the reviews that were written in the language of the customer, or it can be set up to offer an extra option that shows English reviews alongside the native language reviews.
6. Dynamic International Shipping Rules
Localization has to extend to your shipping rules. In order for a customer to feel comfortable with purchasing products internationally, you have to present the rules, costs, and shipping schedule according to the location of the customer. For example, you will not be able to ship during certain holidays or local events in your customer’s region, and as such, you have to mention this on your website. You will also have to be aware of any special rules and banned products, and remove them from certain localized versions of your store.
7. High-Powered Search System
A store with hundreds/thousands of products can be hard to navigate, and some customers are not necessarily looking to buy a specific product, but are instead interested in a category of goods, or are not yet aware of how to solve their problem. This is where a high-powered search system comes in. This type of search system allows customers to search through descriptions, by tags, add filters, and search in different languages.
With such a system, customers are able to customize their browsing experience, which makes them more likely to find a product they are willing to buy. With the filter system for example, a customer is able to select products that have a certain release date, review score, category, price range, and many other factors. Needless to say, this is very beneficial for the user’s experience with the store.
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